Google’s Android ecosystem now allows blockchain support and NFTs for apps on Google Play.
In a recent policy update, Google Play now permits the inclusion of blockchain content, including NFTs, in existing apps and games. The policy change aims to foster innovation and enable developers to create engaging in-app experiences, expanding their businesses.
Following in Apple’s footsteps, Android has joined the acceptance of blockchain technology on its platform. Apple introduced NFTs to the App Store late last year, albeit restricted to in-app purchases with Apple taking a percentage of sales.
Android’s guidelines state that developers must explicitly disclose if their apps or games allow users to earn tokenized digital assets. To protect users, developers are prohibited from promoting or glamorizing potential earnings from playing or trading activities.
Additionally, apps that do not meet Google Play’s eligibility requirements for real-world gambling policies cannot offer chances to win assets of unknown real-world value, including NFTs. Developers are advised against implementing NFT loot boxes where the value is unclear from the start.
While interest in blockchain technology has stabilized, some companies, like Square Enix, continue to explore its potential fully. However, others, such as Sega, have reevaluated their approach to blockchain. Despite initial skepticism, Sega recently announced a partnership with Line Next to develop a blockchain-based game based on one of its immensely popular franchises.